As a social media manager, designer, and solo business owner, I spend upwards of 10 hours each week planning and strategising my own content. I understand firsthand the formidable challenge of managing social media a small business faces. But what if there was a secret weapon to ease this burden?

In the crowded space of social media, distinguishing your content is essential. Visual hierarchy plays a pivotal role in directing the viewer's attention to the most crucial elements of your design. But what is it exactly, and why does it matter?