In the world of digital marketing, the term “content strategy” is often thrown around, but it’s important to understand that not all content strategies are the same. Two common approaches that often get confused are creative content strategy and social media content strategy.

While they might seem similar at first glance, they serve different purposes and play distinct roles in your overall marketing efforts. Understanding the difference between these two strategies can help you create more effective content and "better" achieve your business goals.

Creating a comprehensive social media strategy can feel overwhelming, especially for small business owners or those new to digital marketing. The multitude of platforms, constant algorithm changes, and the pressure to consistently produce engaging content can be daunting. However, you don’t need to dive into a full-fledged social media strategy right away. Instead, starting with a creative strategy and a content calendar can set a solid foundation making the process more manageable.